Your Policies Are A Love Language

Hello, hello — and welcome back to Greedy Bitch, the podcast for groomers who are done apologizing for wanting more. I’m your host, River Lee — founder of The Savvy Groomer. And today’s episode is a direct follow-up to our last conversation about falling in love with your clients — and stopping yourself from building a business around fling clients. Because once you start asking: “Who am I actually in relationship with in my business?” The next question becomes: “How am I communicating with them?” And that’s where policies come in. Because whether you realize it or not — your policies are a love language. They tell clients: What you value What you tolerate What they can expect And how safe your business actually is And if your policies are unclear, inconsistent, or constantly bent… You’re sending mixed signals. And mixed signals? They don’t attract soulmate clients. They attract confusion, entitlement, and burnout. Especially as we head straight into shavedown season. Let’s start with why policies feel so hard for groomers. Most groomers don’t hate policies because they’re unnecessary. They hate them because policies feel: Mean Awkward Confrontational Or like you’re “being difficult” We were taught to be accommodating. To be kind. To be understanding. And somewhere along the way, “professional” got confused with “people-pleasing.” So instead of policies feeling like support, they start to feel like punishment. But here’s the truth: Avoiding policies doesn’t make you kind. It makes your business confusing. And confused clients don’t feel safe. They feel entitled. Because when expectations aren’t clear, people fill in the gaps with whatever works best for them. That’s not a client problem. That’s a communication problem. And it always shows up when you’re already tired. Let’s talk about mixed signals — because this is where most businesses quietly train the wrong behavior. Mixed signals look like: Policies that exist… but aren’t enforced “Case-by-case” exceptions that happen constantly Apologizing when you enforce your own boundaries Saying “this is our policy” and then immediately bending it That’s the equivalent of saying: “I have standards… but not really.” And clients respond accordingly. Here’s the thing I want you to hear very clearly: You don’t attract fling clients — you train them. If clients learn that: Pickup times are flexible Fees are negotiable Boundaries depend on your mood Policies only apply sometimes They will test every edge. Not because they’re bad people — but because inconsistency teaches people to push. If your policies are flexible, your clients will be too. And this gets especially dangerous during shavedown season. Because when stress is high, you’re enforcing boundaries reactively instead of proactively. That’s when resentment builds. That’s when burnout accelerates. Here’s the reframe that changes everything: Soulmate clients don’t want flexibility — they want clarity. They want to know: How your business works What to expect What the rules are And that those rules won’t change randomly Structure feels safe to aligned clients. Professionalism feels calming. Predictability builds trust. High-quality clients expect: Clear policies Clear communication Clear systems They don’t want to negotiate. They don’t want exceptions. They don’t want chaos. They want to drop their dog off and trust that everything is handled. Boundaries don’t push soulmate clients away. They invite them in. And every time you enforce a policy without apology, you’re sending a very clear message: “This business is stable.” “This business is predictable.” “This business respects itself.” And people who respect that? Stick around. This is the part that doesn’t get talked about enough. Policies aren’t just for clients. They’re for you. Every time you: Over-explain Soften your language Add disclaimers Say “I’m so sorry, but…” You’re teaching yourself that your needs come second. And over time, that turns into resentment. Not because clients are awful — but because you’re constantly negotiating with yourself. Policies protect: Your time Your energy Your emotional bandwidth Your sustainability They remove decision fatigue. They remove constant justification. They remove the need to explain yourself every single day. Policies are not about control. They’re about self-respect. And a business built on self-respect feels very different to work in. One of the biggest red flags I see in grooming businesses is over-editing. Softening language. Adding disclaimers. Trying to make everything sound nicer. Secure relationships don’t require constant reassurance. Clear expectations reduce conflict. They don’t create it. You don’t need to convince the right clients. You just need to communicate clearly. And the clients who bristle at that? They were never your soulmate clients anyway. Clarity is not cruelty. Boundaries are not rejection. They are information. If this episode made you realize how much energy you’re spending managing clients instead of grooming — that awareness matters. Because shavedown season doesn’t create chaos. It reveals weak systems. And the best time to fix that? Is before you’re overwhelmed. That’s why I created the Business Workshop Library. Inside the library, you’ll find practical, system-focused workshops like: Onboarding Clients & Dealing With Difficult Clients Take Control & Organize Your Business Run Your Business on Autopilot These workshops are designed to help you: Clarify expectations Strengthen communication Reduce emotional labor And stop relying on memory and goodwill to run your business ✨ The Business Workshop Library is $200 for the year ✨ Or $50 a month And if you’re looking for ongoing support while you actually implement these policies, that’s exactly what the Savvy Groomer Circle is for. Inside the Circle, you get continued education, monthly Q&As, real-time conversations, and support as you build, enforce, and refine your policies — especially during high-stress seasons like shavedown season. And for groomers who want deeper access and more personalized support, the Inner Circle gives you that next level — including direct access to me so you’re not navigating these decisions alone. You can learn more or join the Savvy Groomer Circle or Inner Circle — at savvygroomer.com/membership If you want to head into shavedown season with clarity instead of chaos, You can find the Business Workshop Library at savvygroomer.com/gwg As always — stay savvy, stay greedy, and never apologize for wanting more.