Pricing & money coaching for groomers
They call it greedy.
We call it business.
Your appointment book is full.
Your clients love you.
So why isn't your math... mathing?
Let's figure this out so you can get back to doing what YOU love without the guilt.
Find your number
What $10 more per groom actually means
$10
more per groom
× 25
grooms a week
= $13,000
more a year
Same dogs. Same hours. Same clients who love you.
Your number might be even higher. Let's find it.
Does this sound like you?
- Your appointment book is full, but your bank account isn't.
- You price by what you think clients can afford.
- You haven't raised prices in years because you're scared they'll leave.
- You've posted on facebook "price check, please no hate"
- You've received 50 different answers for numbers that 'feel' fair based on?
- Meanwhile your hands, back or feet are all paying the price.
Too many groomers own a job, not a business.
You love the dogs. Now let's make the business love you back.
For solo, mobile, Salon and House call groomers
The question every groomer asks
"But what if they all leave?"
You can't live in a world where you're willing to give up years of your life for someone who will leave you over $10. Don't get me wrong, some might. Usually it's the ones who book every 12 weeks, show up matted and haggle every single time. The grooming flings who make you feel used, dirty and under appreciated. Girl, you gotta stop doing that.
I know the clients who love you, the ones who rebook before they walk out the door, stay. The clients who ask how you're feeling after you've been sick, stay. Who bring you coffee when they know you're dragging, stay. The ones who tip big for Christmas because they saw you worked late and took time away from your family, stay. Your Soulmate Clients stay because they see who you are, and money isn't why they choose you.
If you raise your prices the right way with the right words AND a plan...
You'll keep the people who matter.
And the spots that open up? They go to clients who pay your prices without blinking and are grateful to have found you. They think that other customer is crazy for letting you slip through their fingers.
Hey, I'm River. In grooming since 2005.
I won't apologize for earning a living.
And neither should you.
In 2011, I opened my first grooming salon four days before my son was born. We were so broke we lived in the back of the shop for six months. I groomed any dog that walked through the door, because I was desperate.
I grew that salon to five employees, a membership model and a six-figure income. And I learned the hard way that a full book doesn't mean a good business. Your prices do.
Now I teach groomers how to price from real numbers instead of guilt, and how to say those numbers out loud without flinching.
Speaker at Groom'd, SuperZoo & Rocky Mountain Groom Expo · Certified Feline Master Groomer · Featured in Mental Floss & Perfect Pointers
Read my full storyThe plan
Get your prices right first. Everything else gets easier.
Step 1
Find your number
We run your real costs, your time and your goals, so your price comes from math, not randos on the internet.
Step 2
Get the words
Scripts for telling clients, handling pushback and holding your ground without having to defend yourself.
Step 3
Raise it and keep the clients you love
You roll out the increase with a plan, and the right clients stay.
Start with your prices. Then keep going.
Start here
Stabilize
Before you can grow your business, you need a solid foundation. We'll focus on defining your grooming style, protecting your physical and mental well-being, and getting your finances in order so you're not just working hard, but actually making a living.
Live
Specialize
You don't have to be everything to everyone to run a successful grooming business. Learn how to define what makes your services different, attract your ideal clients, create a schedule that works for you, and set prices that support the life you want to live.
Thrive
Strengthen
A successful business shouldn't depend on you doing absolutely everything. Whether you're ready to hire employees, improve your company culture, or get better at marketing, we'll focus on building a stronger business that can support your long-term goals.
If nothing changes
More 10 hour days, more "just squeeze them in," a body that keeps paying the price, and one more great groomer who eventually leaves the industry because they're burnt out.
When your prices work
- Fewer grooms a day, more money at the end of the month
- Clients who respect your prices and book on a maintenance schedule
- Money set aside for taxes, retirement and an actual day off
- Time for your friends, family, pets, your body and your life
- Stop defending yourself to people who don't pay your bills!
You don't have to figure this out alone.
I've got your back. Let's find your numbers, and you'll never have to apologize again.
Find your numberFree download
Get the Savvy Groomer Manifesto
Plus pricing tips, Tip Challenge invites and first dibs on the January Price Increase Sprint.
Where should I send it?
No spam. Unsubscribe anytime.