3 Business Principles I Learned the Hard Way (Part One)

So number one is going to be to know your audience. I know this sounds kind of like a loaded question, but how often do you guys think about who you're talking to? Are they a professional, you know, a business professional? Are they an employee? Are they a grooming professional? Who are you talking to when you're doing things and what is their value system?

I was talking today with one of my coaching clients and we were talking about how she is mobile and very, very exclusive, like all small pets under 20 pounds, and her dog hair cut started at $120. And part of the things that she was talking about was how can, how can I work on converting people that are saying I'm too expensive? And one of the most important things I said to her was for her to know her audience.

Is this somebody who is willing to change their mind? Is this somebody who's going to be convinced? Probably not. We used the example of when I was growing up, I had, we had a little dog. He was, he looked like, his name was Benji. He looked kinda like a PVGV and he got shaved once a year.

I don't think there's anything you could have told my mom growing up. You could have told her they were washing that dog in battery acid. I don't think she'd care. Not because she didn't love Benji, but because she wasn't very wealthy and it wasn't, it wasn't something she could worry about.

She was having enough time putting food on the table for her three kids, nevermind getting the pet groomed. So with that, I want you to think about is it worth trying to convince these people? Is it worth trying to educate these people? What are the things that you're doing on a daily basis? And do they make sense? You know, when you're knowing your audience, what's, if there, you know, is there something going on?

They need to take a step back and go, okay, who is it that I'm talking to? You know, who is it that I'm talking to? What do they value? You know, should I continue on this? Or is this just a waste of my time? And I know this sounds kind of unfair because it really sucks to go, why am I wasting my time?

But sometimes you just are. Sometimes no matter what you say, no matter what you do, you're not going to change their mind. They're not going to, they're not going to see your side of the conversation. They're just not going to. So it doesn't make any sense to continue being like a broken record. I see this happen a lot with you guys that are talking about a client who is not your ideal client or your soulmate client.

They are just a client that won't listen to you. And if you take a step back and you've said something over and over and over again and go, okay, who is my audience? What is their value system? Do they care? Probably not. And that's probably just putting yourself in a bad situation. And I don't think that makes any sense.

Now you can keep doing it. I learned that the hard way. I'd like you to be able to take that knowledge and be able to be more flexible like that.