A Piece of the Pie feline exclusive marketing roi

This blog post was originally published in Perfect Pointers Magazine, and on the National Cat Groomer's Institute Blog.  
http://nationalcatgroomers.com/piece-of-pie/

 

The idea of going feline-exclusive with my business scared me to death.  As a dog groomer I had the luxury of...

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Starbucks Customers branding marketing value yourself

A Starbucks grooming business focuses on high-end clients who may be more fussy but they are dealing with less of them.  They focus more time on customer service and making the client happy. These clients may, or may not require complicated, technical haircuts... but they DO require a solid...

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Dunkin Donuts Customers marketing value yourself

 

I would say this is about half of the grooming industry, Dunkin Donuts reminds me of the typical local shop. Their work is good, maybe there is one or two amazing artists who can preform specialty skills but for the most part the customers are here for their "coffee and doughnuts"....

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McDonald's Coffee Customers branding marketing value yourself

 

We all know these shops.  The chop shops.  The "sure you can come in now, or later, or whenever" shops.  The area's "oh God tell me you didn't pay someone to do that to your dog" shop.  Now, if this is your business model please remember it is not realistically a...

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They're Not all your Customers branding marketing value yourself

 

Starbucks.  Dunkin Donuts.  Mcdonalds.
They all sell coffee

The product is the same.  The branding, ideal client and price point is totally different.

Photo credit: Business Insider

Starbucks           
 

Known for its high-end brand,...

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